Developing a marketing information systems (MKIS) model for South African service organizations
Text in English, abstract in English and Afrikaans === Information is one of the most important resources in organizations today. The role of Marketing Information Systems (MKIS) is to facilitate the efficient and effective use of information in marketing decision-making. Service organizations ar...
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| Format: | Others |
| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10500/17802 |