Determination of the brand equity of the provincial, regional and national rugby teams of South Africa
In essence, aspects of sports marketing can be viewed as a special case of marketing a brand. The brand-related marketing activities of rugby teams should therefore first focus on building awareness of the rugby team's brand. Branding is a new phenomenon in rugby, a sport that has recently be...
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| Format: | Others |
| Language: | en |
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2009
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| Online Access: | http://hdl.handle.net/10500/1831 |