A consumer profile of first year marketing students at the Pretoria campus of the Tshwane University of Technology

A consumer profile of first year marketing students at the Pretoria campus of the Tshwane University of Technology

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This study provides a consumer profile of first year Tshwane University of Technology (TUT) Marketing students. To determine influences on students' tertiary education choices, a literature study was undertaken on consumer behaviour, influencing factors and consumer decision-making. An empiric...

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Bibliographic Details
Main Author: Holtzhausen, Tania
Other Authors: Strydom, J. W. (Johan Wilhelm), 1952-
Format: Others
Language:en
Published: 2009
Subjects:
Generation Y
Consumer profile
Tshwane University of Technology
First-year students
Consumer behaviour
Consumer
658.8340835
Tshwane University of Technology > Freshmen
College freshmen > South Africa > Pretoria
Consumer profiling > South Africa > Pretoria
Consumers' preferences > South Africa > Pretoria
Consumer behavior > South Africa > Pretoria
Marketing > Studying and teaching (Higher) > South Africa > Pretoria
Young adult consumers > South Africa > Pretoria
Generation Y > South Africa > Pretoria
Online Access:http://hdl.handle.net/10500/2230

Internet

http://hdl.handle.net/10500/2230

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