Profiling the customers of the e-commerce company Kalahari.net

Profiling the customers of the e-commerce company Kalahari.net

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Profiling the customers of the e-commerce company Kalahari.net. The purpose of the study was to profile the customers of the e-commerce company, Kalahari.net which sells books, music CDs, DVDs, videos, computer software and hardware amongst others. The literature study includes a discussion o...

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Bibliographic Details
Main Author: Geel, Mildred
Other Authors: Cant, M. C. (Michael Colin), 1957-
Format: Others
Language:en
Published: 2009
Subjects:
Customer profiling
Internet
E-commerce
Consumer
658.8340968
Kalahari.Net (Firm)
Electronic commerce > South Africa
Marketing research > South Africa
Internet marketing > South Africa
Consumer behavior > Research > South Africa
Business enterprises > Computer networks > South Africa
Online Access:http://hdl.handle.net/10500/2557

Internet

http://hdl.handle.net/10500/2557

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