Awareness, perceptions and effects of customer loyalty programmes within the retail sector of the Durban Metropolitan area
Study Supervisor: Mr J.H. Visser Completed: 2008 === A loyal customer can mean a consistent source of revenue to organizations. Organizations have shifted their emphasis of finding customers to one of keeping customers. One of the relationship-marketing tools employed to harness customer loyalty i...
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| Language: | en |
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2010
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| Online Access: | http://hdl.handle.net/10500/3127 |