Values as multivariate consumer market segmentation discriminators : a subjective well-being approach
The Living Standards Measure (LSM), a South African marketing segmentation method, is a wealth measure based on standard of living. This research study investigates whether a rationale can be found for the inclusion of value-related variables in this type of multivariate segmentation approach. S...
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| Format: | Others |
| Language: | en |
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2010
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| Online Access: | http://hdl.handle.net/10500/3188 |
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