The role management accounting in creating and sustaining competitive advantage : a case study of Equity Bank, Kenya

Current management accounting techniques have not been widely accepted as a means to develop a competitive advantage. The information obtained from the literature reviewed and the results from an empirical study that involved a sample of forty respondents from Equity Bank found that the modern m...

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Bibliographic Details
Main Author: Ndwiga, Nicholas Murithi
Other Authors: Van der Poll, H. M.
Format: Others
Language:en
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10500/5047