Intellectual capital characteristics for competitive advantage : case study of a multinational corporation

The competitive environment in the banking industry globally and in South Africa is putting immense pressure on companies to keep track of changes in technology, customer demands, and market trends. Responses to the above will allow a company in South Africa to improve customer service and thus rema...

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Bibliographic Details
Main Author: Roodt, Margaret
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10500/6122