Developing a relationship value model (RVM) for the South African B2B automotive supply chain
In the light of the global competitive markets, firms are motivated to reduce costs and increase benefits derived from collaboration. As a result of this, customers reduce the number of suppliers and rather focus on establishing strategic relationships with fewer suppliers. Relationship marketing,...
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| Format: | Others |
| Language: | en |
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2013
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| Online Access: | http://hdl.handle.net/10500/8738 |