Brand alignment : developing a model for competitive advantage through a study of selected South African companies
The role of brand has evolved to take on a broader application as a post-modern management concept and has attracted increasing attention in the 21st century as a key component for the development of competitive advantage. Far removed from its origins as an identity device, branding now transcends t...
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| Format: | Others |
| Language: | en |
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2013
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| Online Access: | http://hdl.handle.net/10500/8904 |