A loyalty segmentation model for the South African men's retail credit fashion industry
This study proposes a loyalty segmentation model for the South African men's retail credit fashion industry. Retailers operate in a highly competitive market where competitors strive for share-of-wallet of the same customer. The likely victor in this battle is the retailer who best understands...
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| Format: | Others |
| Language: | en |
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2009
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| Online Access: | http://hdl.handle.net/10500/955 |