The role of consumer behaviour in South Africa’s short term microinsurance
This research is concerned with understanding the role of consumer behaviour in microinsurance. There are notable factors such as premium flexibility, household income and marital status which serve as demand determinants of microinsurance; however the ultimate challenge is to influence consumer beh...
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University of Pretoria
2013
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Online Access: | http://hdl.handle.net/2263/22813 Ntuli, SND 2012, The role of consumer behaviour in South Africa’s short term microinsurance, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/22813 > http://upetd.up.ac.za/thesis/available/etd-02242013-111957/ |