Brand in mergers and acquisitions an analysis of South African due diligence
This study explores the extent to which brand features in the due diligence process preceding mergers and acquisitions. Current literature suggests that when brand elements are integrated efficiently, success levels of the merge improve. Brand is considered broadly with the focus on corporate brandi...
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University of Pretoria
2013
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Online Access: | http://hdl.handle.net/2263/23345 Bezuidenhout, C 2007, Brand in mergers and acquisitions – an analysis of South African due diligence, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23345 > http://upetd.up.ac.za/thesis/available/etd-03202010-173014/ |
Internet
http://hdl.handle.net/2263/23345Bezuidenhout, C 2007, Brand in mergers and acquisitions – an analysis of South African due diligence, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23345 >
http://upetd.up.ac.za/thesis/available/etd-03202010-173014/