Consumer behaviour of the black middle class within the passenger vehicle market in South Africa
Consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The objective of this research study was to determine the factors that influence the decision-making process of the black middle class when purchasing a...
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2013
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| Online Access: | http://hdl.handle.net/2263/23464 Moodley, D 2007, Consumer behaviour of the Black middle class within the passenger vehicle market in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23464 > http://upetd.up.ac.za/thesis/available/etd-03252010-135417/ |
Internet
http://hdl.handle.net/2263/23464Moodley, D 2007, Consumer behaviour of the Black middle class within the passenger vehicle market in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23464 >
http://upetd.up.ac.za/thesis/available/etd-03252010-135417/