Consumer adoption of the online desktop
This research investigates whether The Unified Theory of Acceptance and Technology (UTAUT) can be successfully applied to the adoption of an early stage technology. Specifically, the study examines the models suitably toward explaining consumer acceptance of the online desktop or webOS. A secondary...
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2013
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Online Access: | http://hdl.handle.net/2263/23612 Band, JA 2006, Consumer adoption of the online desktop, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23612 > http://upetd.up.ac.za/thesis/available/etd-03302010-115243/ |