The antecedent factors and business outcomes of customer delight in fashion retail
In the highly competitive and dynamic world of fashion retailing, developing and retaining loyal customers is a requirement for survival, let alone success. Marketing practitioners have found that to keep customers loyal, a firm must go beyond merely satisfying to truly delighting them (Schlossberg,...
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2013
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| Online Access: | http://hdl.handle.net/2263/23666 Rawat, JA 2006, The antecedent factors and business outcomes of customer delight in fashion retail, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23666 > http://upetd.up.ac.za/thesis/available/etd-03312010-152144/ |
Internet
http://hdl.handle.net/2263/23666Rawat, JA 2006, The antecedent factors and business outcomes of customer delight in fashion retail, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23666 >
http://upetd.up.ac.za/thesis/available/etd-03312010-152144/