Does Mercedes-Benz service customer satisfaction measure the service advisor emotional intelligence?

In South Africa’s automotive industry where product features are very similar among vehicles, where there is huge competition between the vehicle brands, whether they are imported or locally produced, what is the leverage one can use to gain a competitive advantage? What will be the means of differe...

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Bibliographic Details
Main Author: King, Darret
Other Authors: Dr C Lew
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/2263/23829
King, D 2007, Does Mercedes-Benz service customer satisfaction measure the service advisor emotional intelligence?, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23829 >
http://upetd.up.ac.za/thesis/available/etd-04072010-114937/