A framework for the planning and integration of out-of-home advertising media in South Africa

A framework for the planning and integration of out-of-home advertising media in South Africa

The Out-of-home advertising media are far more expansive than they used to be, and the shape and format of these media globally, as well as in South Africa, have changed considerably over the past few decades. Until rather recently, the out-ofhome advertising media landscape consisted primarily of o...

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Bibliographic Details
Main Author: Du Plooy, Amarentia Therese
Other Authors: Ehlers, Lene
Published: University of Pretoria 2013
Subjects:
Advertising and media industry
Out-of-home advertising media
Transit advertising media
Outdoor advertising media
Media synergy
Street and retail furniture
UCTD
Online Access:http://hdl.handle.net/2263/24225
Du Plooy, AT 2012, A framework for the planning and integration of out-of-home advertising media in South Africa, DCom Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/24225>
http://upetd.up.ac.za/thesis/available/etd-04292013-151837/

Internet

http://hdl.handle.net/2263/24225
Du Plooy, AT 2012, A framework for the planning and integration of out-of-home advertising media in South Africa, DCom Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/24225>
http://upetd.up.ac.za/thesis/available/etd-04292013-151837/

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