Adaptation of the m-commerce value proposition for low-income markets

Adaptation of the m-commerce value proposition for low-income markets

This research project investigates the requirements or factors that will influence mcommerce adoption in low-income markets. The framework incorporated awareness, availability, convenience, affordability and acceptability as variables for m-commerce adoption in low-income markets. Mobile commerce is...

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Bibliographic Details
Main Author: Mahomed, Mohamed Zanulabedeen
Other Authors: Dr C Corder
Published: 2013
Subjects:
UCTD
Value proposition
Bottom of the pyramid
Low-income markets
M-commerce
Online Access:http://hdl.handle.net/2263/24602
Mahomed, MZ, 2010, Adaptation of the m-commerce value proposition for low-income markets, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24602 >
http://upetd.up.ac.za/thesis/available/etd-05122012-175020/

Internet

http://hdl.handle.net/2263/24602
Mahomed, MZ, 2010, Adaptation of the m-commerce value proposition for low-income markets, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24602 >
http://upetd.up.ac.za/thesis/available/etd-05122012-175020/

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