The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands

The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands

The foremost argument of this research is that self concept is of fundamental influence in the choices consumers make when purchasing luxury clothing brands. The objective of this research was to determine the relationships between self concept and the experience, attachment and loyalty that consume...

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Bibliographic Details
Main Author: Mkhize, Londiwe
Other Authors: Ismail, Zenobia
Published: University of Pretoria 2013
Subjects:
UCTD
Consuming
Brand loyalty
Luxury brands
Brand experience
Self concept
Online Access:http://hdl.handle.net/2263/24702
Mkhize, L 2010, The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24702 >
http://upetd.up.ac.za/thesis/available/etd-05152011-143215/

Internet

http://hdl.handle.net/2263/24702
Mkhize, L 2010, The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24702 >
http://upetd.up.ac.za/thesis/available/etd-05152011-143215/

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