Content analysis of roles portrayed by women in advertisements in selected South African media
Women have been portrayed in advertising in stereotypical roles for years. Typical stereotypes include the nurturing mother or the alluring seductress. Since the social climate and the roles of females have evolved through the years, the appropriate portrayal of women in today’s media has become deb...
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University of Pretoria
2013
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Online Access: | http://hdl.handle.net/2263/25084 Maree (Holtzhausen), T 2011-06-07, Content analysis of roles portrayed by women in advertisements in selected South African media, DCom Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/25084> http://upetd.up.ac.za/thesis/available/etd-05282011-130150/ |
Internet
http://hdl.handle.net/2263/25084Maree (Holtzhausen), T 2011-06-07, Content analysis of roles portrayed by women in advertisements in selected South African media, DCom Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/25084>
http://upetd.up.ac.za/thesis/available/etd-05282011-130150/