Strategic management roles of the corporate communication function
Chief executives (CEOs) and other senior managers do not seem to be satisfied with the performance of their corporate communication managers/practitioners. Perceptions are that practitioners fail to assume broad decision making roles in organisations. They seem to be unable to see the big picture or...
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University of Pretoria
2013
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| Online Access: | http://hdl.handle.net/2263/25678 Steyn, B 2000 Strategic management roles of the corporate communication function, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/25678> http://upetd.up.ac.za/thesis/available/etd-06192012-162416/ |