Female role portrayal in South African magazine advertisements

Female role portrayal in South African magazine advertisements

Advertisements reflect the reality in society. Or so they should. As a minimum, advertisements should resonate with the intended target audience. Advertisements targeting female consumers have been accused of continually depicting women in traditionally stereotypical roles, such as the housewife and...

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Bibliographic Details
Main Author: Lauer, Juanne De Wet
Other Authors: North, Ernest J.
Language:en
Published: University of Pretoria 2013
Subjects:
Female role portrayal
South African magazine advertisements
Content analysis
Consumer magazines
UCTD
Online Access:http://hdl.handle.net/2263/26361
Lauer, JD 2011, Female role portrayal in South African magazine advertisements, MCom dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/26361>
http://upetd.up.ac.za/thesis/available/etd-07162012-111407/

Internet

http://hdl.handle.net/2263/26361
Lauer, JD 2011, Female role portrayal in South African magazine advertisements, MCom dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/26361>
http://upetd.up.ac.za/thesis/available/etd-07162012-111407/

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