Business activities at the base of the pyramid (BOP) in South Africa
This research was designed to provide insight into South African financial companies’ activities among the poor or the BOP (Base Of the Pyramid). South African businesses should build resources and capabilities with a strategic intent to create and exploit the traditionally under serviced markets wh...
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University of Pretoria
2013
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| Online Access: | http://hdl.handle.net/2263/26573 Vasanjee, KC 2010, Business activities at the base of the pyramid (BOP) in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26573 > http://upetd.up.ac.za/thesis/available/etd-07232011-132357/ |