The effect of sport sponsorship, sponsor awareness and corporate image on intention to purchase sponsor's products
Background: This research focused on sport sponsorship related to six sponsors from different industries that are affiliated with a South African football club, namely Kaizer Chiefs; and has drawn from the perceptions and experience of Kaizer Chiefs supporters at in their ability to identify and ass...
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2013
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Online Access: | http://hdl.handle.net/2263/27163 Thurston, N 2011, The effect of sport sponsorship, sponsor awareness and corporate image on intention to purchase sponsor's products, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/27163 > http://upetd.up.ac.za/thesis/available/etd-08112012-155409/ |
Internet
http://hdl.handle.net/2263/27163Thurston, N 2011, The effect of sport sponsorship, sponsor awareness and corporate image on intention to purchase sponsor's products, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/27163 >
http://upetd.up.ac.za/thesis/available/etd-08112012-155409/