Branding as a strategic tool to reposition a destination : a survey of key tourism stakeholders in Zimbabwe
The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used in this study were destination marketing, destination branding and positioning, image and destinatio...
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2013
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Online Access: | http://hdl.handle.net/2263/28157 Ndlovu, J 2009, Branding as a strategic tool to reposition a destination : a survey of key tourism stakeholders in Zimbabwe, PhD thesis, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/28157 > http://upetd.up.ac.za/thesis/available/etd-09242009-225847/ |
Internet
http://hdl.handle.net/2263/28157Ndlovu, J 2009, Branding as a strategic tool to reposition a destination : a survey of key tourism stakeholders in Zimbabwe, PhD thesis, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/28157 >
http://upetd.up.ac.za/thesis/available/etd-09242009-225847/