Examining the visual brand language used by Brand South Africa to communicate South African identity at the World Expo 2010, Shanghai China

Examining the visual brand language used by Brand South Africa to communicate South African identity at the World Expo 2010, Shanghai China

Wally Olins (2008:6), points out that in contemporary culture “brands and branding are all-pervasive and ubiquitous”. As he says, one need only walk down the high street of any major foreign city in the world, be it San Francisco or Shanghai, to be embraced by so many familiar brands, including Coca...

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Bibliographic Details
Main Author: King, Taryn Val
Other Authors: Cassim, Fatima
Published: University of Pretoria 2013
Subjects:
Collective national identities
Intentionally constructed national identities
Visual brand languages
Nation banding
World expo 2010
Shanghai china
Design
South africa
It’s possible
Brand
UCTD
Online Access:http://hdl.handle.net/2263/28349
King, TV 2012, Examining the visual brand language used by brand South Africa to communicate South African identity at the World Expo 2010, Shanghai China, MA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/28349 >
http://upetd.up.ac.za/thesis/available/etd-02122013-211812/

Internet

http://hdl.handle.net/2263/28349
King, TV 2012, Examining the visual brand language used by brand South Africa to communicate South African identity at the World Expo 2010, Shanghai China, MA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/28349 >
http://upetd.up.ac.za/thesis/available/etd-02122013-211812/

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