Examining the visual brand language used by Brand South Africa to communicate South African identity at the World Expo 2010, Shanghai China
Wally Olins (2008:6), points out that in contemporary culture “brands and branding are all-pervasive and ubiquitous”. As he says, one need only walk down the high street of any major foreign city in the world, be it San Francisco or Shanghai, to be embraced by so many familiar brands, including Coca...
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University of Pretoria
2013
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Online Access: | http://hdl.handle.net/2263/28349 King, TV 2012, Examining the visual brand language used by brand South Africa to communicate South African identity at the World Expo 2010, Shanghai China, MA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/28349 > http://upetd.up.ac.za/thesis/available/etd-02122013-211812/ |
Internet
http://hdl.handle.net/2263/28349King, TV 2012, Examining the visual brand language used by brand South Africa to communicate South African identity at the World Expo 2010, Shanghai China, MA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/28349 >
http://upetd.up.ac.za/thesis/available/etd-02122013-211812/