Strategic integrated communication implementation : towards a South African conceptual model
Change on various levels in globalised markets necessitates organisations to adopt a stakeholder-based approach to communication management and marketing management. In order to meet the needs of these stakeholders, organisations need to create and nourish long-term relationships between the organis...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2263/28463 Niemann, I 2006-10-06, Strategic integrated communication implementation : towards a South African conceptual model, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/28463> http://upetd.up.ac.za/thesis/available/etd-10062005-100746/ |
Internet
http://hdl.handle.net/2263/28463Niemann, I 2006-10-06, Strategic integrated communication implementation : towards a South African conceptual model, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/28463>
http://upetd.up.ac.za/thesis/available/etd-10062005-100746/