Internet marketing communications : a content analysis of the web sites of graded South African Lodges

Internet marketing communications : a content analysis of the web sites of graded South African Lodges

Marketing communications is regarded as a common function of all Web sites, even if this is not the express objective of the site. As no previous research specifically considered these issues, this study examined the extent to which lodges graded by the Tourism Grading Council of South Africa effect...

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Bibliographic Details
Main Author: Nothnagel, Bianca Lizelle
Other Authors: Kotze, Theuns G.
Published: 2013
Subjects:
Internet
Marketing
Communications
South african lodges
Graded
The web sites
Analysis
Content
UCTD
Online Access:http://hdl.handle.net/2263/28760
Nothnagel, BL 2007-10-17, Internet marketing communications : a content analysis of the web sites of graded South African Lodges, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/28760>
http://upetd.up.ac.za/thesis/available/etd-10172006-174531/>
http://upetd.up.ac.za/thesis/available/etd-10172006-174531/

Internet

http://hdl.handle.net/2263/28760
Nothnagel, BL 2007-10-17, Internet marketing communications : a content analysis of the web sites of graded South African Lodges, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/28760>
http://upetd.up.ac.za/thesis/available/etd-10172006-174531/>
http://upetd.up.ac.za/thesis/available/etd-10172006-174531/

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