Factors affecting decision-making in South African sport sponsorships

Factors affecting decision-making in South African sport sponsorships

This study explores the theoretical construct of sport sponsorship and where it fits into general marketing and sport marketing theory. The direct expenditure in the local sport sponsorship industry is estimated at close to R2 billion compared to a world-wide figure of $20 billion, however existing...

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Bibliographic Details
Main Author: Van Heerden, Cornelius Hendrik, 1957-
Other Authors: Du Plessis, P.J.
Published: University of Pretoria 2013
Subjects:
South Africa
Sponsorship
Sport
UCTD
Online Access:http://hdl.handle.net/2263/29282
Van Heerden, CH 2001, Factors affecting decision-making in South African sport sponsorships, DComm Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/29282>
http://upetd.up.ac.za/thesis/available/etd-11072001-165433/

Internet

http://hdl.handle.net/2263/29282
Van Heerden, CH 2001, Factors affecting decision-making in South African sport sponsorships, DComm Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/29282>
http://upetd.up.ac.za/thesis/available/etd-11072001-165433/

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