A critical appraisal of the customer service and service quality in appliance sales departments in prominent South African retail stores

A critical appraisal of the customer service and service quality in appliance sales departments in prominent South African retail stores

This research investigated the service offering in appliance sales departments of prominent retail stores in an emerging economy to ultimately indicate whether stores‟ customer service, i.e. their presentation of the marketing mix is conducive for informed, responsible buying decisions. The study wa...

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Bibliographic Details
Main Author: Gothan, Alida Johanna
Other Authors: Prof A C Erasmus
Published: 2013
Subjects:
Retail stores
Customer service
Customer quality
UCTD
Online Access:http://hdl.handle.net/2263/29432
Gothan, AJ 2008, A critical appraisal of the customer service and service quality in appliance sales departments in prominent South African retail stores, PhD thesis, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/29432 >
http://upetd.up.ac.za/thesis/available/etd-11122009-165630/

Internet

http://hdl.handle.net/2263/29432
Gothan, AJ 2008, A critical appraisal of the customer service and service quality in appliance sales departments in prominent South African retail stores, PhD thesis, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/29432 >
http://upetd.up.ac.za/thesis/available/etd-11122009-165630/

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