A higher education marketing perspective on choice factors and information sources considered by South African first year university students

A higher education marketing perspective on choice factors and information sources considered by South African first year university students

The South African higher education sector is currently facing many challenges. Factors such as a decrease in government funding, mergers and student unrest compel higher education institutions to apply effective strategies for funding and recruitment of quality students. Higher education institution...

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Bibliographic Details
Main Author: Wiese, Melanie
Other Authors: Van Heerden, Cornelius Hendrik, 1957-
Published: 2013
Subjects:
Decrease in government funding
Repositioning
Student unrest
Mergers
Information sources
Restructuring
Choice factors
Competitive advantage
UCTD
Online Access:http://hdl.handle.net/2263/29820
Wiese, M 2008-11-27, A higher education marketing perspective on choice factors and information sources considered by South African first year university students, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/29820>
http://upetd.up.ac.za/thesis/available/etd-11262008-080801/

Internet

http://hdl.handle.net/2263/29820
Wiese, M 2008-11-27, A higher education marketing perspective on choice factors and information sources considered by South African first year university students, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/29820>
http://upetd.up.ac.za/thesis/available/etd-11262008-080801/

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