Corporate publishing in South African banks : focus on formal, external publications

Corporate publishing in South African banks : focus on formal, external publications

“What constitutes corporate publishing?” is the question that motivated the research for this study. It is not easily defined, but can be contextualised as part of the communications and marketing strategy of an organisation. In essence it entails the conceptualisation, planning and realisation of p...

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Bibliographic Details
Main Author: Mostert, Aleta
Other Authors: Dr F C J Galloway
Published: 2013
Subjects:
Publishing
Corporate publishing
Publishing value chain
Parallel publishing
Electronic publishing
Multichannel publishing
Annual report
Publishing workflow
Publishing management
Corporate publishing practice
UCTD
Online Access:http://hdl.handle.net/2263/30144
Mostert, A 2003, Corporate publishing in South African banks : focus on formal, external publications, MA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/30144 >
http://upetd.up.ac.za/thesis/available/etd-12062004-143755/

Internet

http://hdl.handle.net/2263/30144
Mostert, A 2003, Corporate publishing in South African banks : focus on formal, external publications, MA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/30144 >
http://upetd.up.ac.za/thesis/available/etd-12062004-143755/

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