E - marketing of sports mega-events with specific reference to the 2010 Soccer World Cup
From an analysis of the literature it is apparent that there has been no concerted effort to date to undertake a coherent and integrated assessment of the application of e-marketing in sport mega-events. A strategic evaluation of the e-marketing initiatives implemented since 2000 during national and...
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| Language: | en |
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2013
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| Online Access: | http://hdl.handle.net/2263/31909 Radikonyana, PS 2013, E - marketing of sports mega-events with specific reference to the 2010 Soccer World Cup, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/31909> |