A relationship between social media sentiment, customer satisfaction and stock price performance

A relationship between social media sentiment, customer satisfaction and stock price performance

This research tested the relationships between social media sentiment, customer satisfaction and stock price performance. Furthermore, social media sentiment was broken down into global or aggregated social media sentiment, customer-oriented social media sentiment and financial-oriented social media...

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Bibliographic Details
Main Author: Strydom, Amanda
Other Authors: Kapellanis, Dimitri
Language:en
Published: University of Pretoria 2014
Subjects:
UCTD
Economics
Online Access:http://hdl.handle.net/2263/40065
Strydom, A 2014-06-07, A relationship between social media sentiment, customer satisfaction and stock price performance, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/40065>

Internet

http://hdl.handle.net/2263/40065
Strydom, A 2014-06-07, A relationship between social media sentiment, customer satisfaction and stock price performance, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/40065>

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