The management of creative design professionals
One of the challenges for a manager in a creative profession is how to turn the creative energy of the designers into profitable energy for the company. Creativity and productivity are frequently seen as opposing forces, therefore trying to simultaneously nurture both the innovation and the efficien...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/2263/40753 Mason, N 2013, The management of creative design professionals, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/40753> |