Emerging female consumers’ use of diagnostic cues in evaluating apparel assortment of South African department stores

Emerging female consumers’ use of diagnostic cues in evaluating apparel assortment of South African department stores

Emerging markets have generated a lot of interest during the last couple of years; one reason for this is the economic growth potential of emerging markets and the opening up of new, interesting and potentially very lucrative groups of consumers. South Africa has a rich and diverse culture and sh...

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Bibliographic Details
Main Author: Bezuidenhout, Lizet Nicolene
Other Authors: Jacobs, B.M. (Bertha Margaretha)
Language:en
Published: University of Pretoria 2014
Subjects:
Emerging market
Department stores
Apparel
Product assortment
Conjoint analysis
UCTD
Online Access:http://hdl.handle.net/2263/41105
Bezuidenhout, LN 2013, Emerging female consumers’ use of diagnostic cues in evaluating apparel assortment of South African department stores, MConsumer Science, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41105>

Internet

http://hdl.handle.net/2263/41105
Bezuidenhout, LN 2013, Emerging female consumers’ use of diagnostic cues in evaluating apparel assortment of South African department stores, MConsumer Science, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41105>

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