The potential of packaging to strengthen brand equity in female apparel retail stores

The potential of packaging to strengthen brand equity in female apparel retail stores

This study aimed to determine the potential of packaging to strengthen brand equity in female apparel retail stores. A field experiment was conducted in the Tshwane metropolitan - a key political, economic and urban area in South Africa - to investigate the potential of packaging to be acknowledged...

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Bibliographic Details
Main Author: Pieterse, Cornelia
Other Authors: Erasmus, Alet C. (Aletta Catharina)
Language:en
Published: 2014
Subjects:
Apparel retail
Branded clothing
Packaging
Shopping bag
Brand equity
Marketing mix
Conspicuous consumption
Cognitive dissonance
UCTD
Online Access:http://hdl.handle.net/2263/41118
Pieterse, C 2013, The potential of packaging to strengthen brand equity in female apparel retail stores, MSc dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41118>

Internet

http://hdl.handle.net/2263/41118
Pieterse, C 2013, The potential of packaging to strengthen brand equity in female apparel retail stores, MSc dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41118>

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