The role of the fitting room in apparel quality evaluation by Mzansi Youth female consumers

The role of the fitting room in apparel quality evaluation by Mzansi Youth female consumers

The physical and social space in which a consumer finds herself is a large influencing factor on product evaluation and decision-making (Solomon & Rabolt, 2004:434). De Klerk (1999) states that, although most clothing consumers have a preconceived idea about where to go shopping for clothing and...

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Bibliographic Details
Main Author: Vermaak, Maryke
Other Authors: De Klerk, Helena Maria
Language:en
Published: 2014
Subjects:
Consumer
Clothing consumers
Products
Fitting rooms
Apparel buying decisions
Apparel products
UCTD
Online Access:http://hdl.handle.net/2263/41243
Vermaak, M 2014, The role of the fitting room in apparel quality evaluation by Mzansi Youth female consumers, MConsumer Science dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41243>

Internet

http://hdl.handle.net/2263/41243
Vermaak, M 2014, The role of the fitting room in apparel quality evaluation by Mzansi Youth female consumers, MConsumer Science dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41243>

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