The role of the fitting room in apparel quality evaluation by Mzansi Youth female consumers
The physical and social space in which a consumer finds herself is a large influencing factor on product evaluation and decision-making (Solomon & Rabolt, 2004:434). De Klerk (1999) states that, although most clothing consumers have a preconceived idea about where to go shopping for clothing and...
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Language: | en |
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2014
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Online Access: | http://hdl.handle.net/2263/41243 Vermaak, M 2014, The role of the fitting room in apparel quality evaluation by Mzansi Youth female consumers, MConsumer Science dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41243> |