The role of heuristics in entrepreneurial decision - making
Entrepreneurs have to constantly make decisions about the various opportunities available to them. Bad decisions can lead to the failure of a business while good decisions will enable the business to grow and make a positive contribution to society and the economy. Understanding how successful entre...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/2263/41971 Croft, K 2013, The role of heuristics in entrepreneurial decision - making, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41971> |