The role relationship benefits have on customer equity in the business-to-business environment
This study aims to extend previous research studies investigating drivers of customer equity in a business-to-business environment. The study also aims to address the role of relationship benefits on customer equity in a business-tobusiness environment beyond psychological, functional and social...
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| Language: | en |
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University of Pretoria
2014
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| Online Access: | http://hdl.handle.net/2263/41987 Pienaar, N 2013, The role relationship benefits have on customer equity in the business-to-business environment, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41987> |