The role of informational cues in young adult males’ quality assessment of smart casual wear during purchase decision - making

The role of informational cues in young adult males’ quality assessment of smart casual wear during purchase decision - making

Apparel purchase is an everyday decision process for consumers and the decision is motivated by various consumer needs. As an important aspect in the study of consumer behaviour, the link between South African young adult male consumers’ perception of apparel quality, use of informational cues, an...

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Bibliographic Details
Main Author: Njagi, Ruth Kawira
Other Authors: Retief, Ardina
Language:en
Published: 2015
Subjects:
Apparel quality
Consumer decision-making
Evaluative criteria
Aesthetic performance
Image variables
UCTD
Online Access:http://hdl.handle.net/2263/43203
Njagi, RK 2014, The role of informational cues in young adult males’ quality assessment of smart casual wear during purchase decision - making, MA Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/43203>

Internet

http://hdl.handle.net/2263/43203
Njagi, RK 2014, The role of informational cues in young adult males’ quality assessment of smart casual wear during purchase decision - making, MA Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/43203>

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