Is increased consumer control changing media consumption from media business push to media consumer pull?

Is increased consumer control changing media consumption from media business push to media consumer pull?

In the war to win the consumer’s attention traditional media is steadily losing ground to new media platforms; which are distributed and consumed digitally, are ubiquitous with the explosive uptake of smart internet connected devices and provide interconnections amongst platforms, devices and even c...

Full description

Bibliographic Details
Main Author: Chakraborty, Devarpan
Other Authors: Chipp, Kerry
Language:en
Published: 2015
Subjects:
UCTD
Consumer behavior
Consumer behavior > Social aspects
Mass media
Qualitative research
Online Access:http://hdl.handle.net/2263/43967
Chakraborty, D 2014, Is increased consumer control changing media consumption from media business push to media consumer pull?, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/43967>

Internet

http://hdl.handle.net/2263/43967
Chakraborty, D 2014, Is increased consumer control changing media consumption from media business push to media consumer pull?, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/43967>

Similar Items