The relationship between status- and conspicuous consumption in luxury brands in the South African emerging market
The major theme of this research is the manner in which luxury good companies enter an emerging market economy, such as South Africa. The study thoroughly analyses how the emerging middle class of the country perceive luxury brands in term of being either status-giving or conspicuous. The study used...
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Language: | en |
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2015
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Online Access: | http://hdl.handle.net/2263/44447 Visser, R. (2014).The relationship between status- and conspicuous consumption in luxury brands in the South African emerging market (MBA mini-dissertation).Gordon Institute of Business Science, University of Pretoria. Retrieved from http://repository.up.ac.za/handle/2263/1818 |
Internet
http://hdl.handle.net/2263/44447Visser, R. (2014).The relationship between status- and conspicuous consumption in luxury brands in the South African emerging market (MBA mini-dissertation).Gordon Institute of Business Science, University of Pretoria. Retrieved from http://repository.up.ac.za/handle/2263/1818