Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels
The ‘bottom of the pyramid’ (BoP) refers to the world’s poorest socio-economic group. In South Africa, consumers in this segment are an increasingly attractive target market for multi-national corporations (MNCs), partly because they constitute more than one-third of the population. However, a key m...
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Language: | en |
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2015
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Online Access: | http://hdl.handle.net/2263/45020 Mtshemla, N. (2014). Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels (MBA mini-dissertation).Gordon Institute of Business Science, University of Pretoria. Retrieved from http://repository.up.ac.za/handle/2263/1818 |
Internet
http://hdl.handle.net/2263/45020Mtshemla, N. (2014). Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels (MBA mini-dissertation).Gordon Institute of Business Science, University of Pretoria. Retrieved from http://repository.up.ac.za/handle/2263/1818