Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels

Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels

The ‘bottom of the pyramid’ (BoP) refers to the world’s poorest socio-economic group. In South Africa, consumers in this segment are an increasingly attractive target market for multi-national corporations (MNCs), partly because they constitute more than one-third of the population. However, a key m...

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Bibliographic Details
Main Author: Mtshemla, Nosipho
Other Authors: Kapelianis, Dimitri
Language:en
Published: 2015
Subjects:
UCTD
Sales management
Marketing channels
Qualitative research
Online Access:http://hdl.handle.net/2263/45020
Mtshemla, N. (2014). Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels (MBA mini-dissertation).Gordon Institute of Business Science, University of Pretoria. Retrieved from http://repository.up.ac.za/handle/2263/1818

Internet

http://hdl.handle.net/2263/45020
Mtshemla, N. (2014). Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels (MBA mini-dissertation).Gordon Institute of Business Science, University of Pretoria. Retrieved from http://repository.up.ac.za/handle/2263/1818

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