Alternative execution strategies to overcoming institutional voids and institutional distance in BoP markets

Alternative execution strategies to overcoming institutional voids and institutional distance in BoP markets

Emerging markets are a great point of interest to multinational companies seeking to exploit new opportunities as they realise that catering to the rich domestic markets limits their opportunities, their potential and competitive advantage. Serving the consumers that are at the bottom of the econ...

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Bibliographic Details
Main Author: Munoobhai, Sharika
Other Authors: Kapelianis, Dimitri
Language:en
Published: University of Pretoria 2015
Subjects:
UCTD
Decision making > Moral and ethical aspects
Quantitative research
Online Access:http://hdl.handle.net/2263/45034
Munoobhai, S. (2014).Alternative execution strategies to overcoming institutional voids and institutional distance in BoP markets (MBA mini-dissertation).Gordon Institute of Business Science, University of Pretoria. Retrieved from http://repository.up.ac.za/handle/2263/1818

Internet

http://hdl.handle.net/2263/45034
Munoobhai, S. (2014).Alternative execution strategies to overcoming institutional voids and institutional distance in BoP markets (MBA mini-dissertation).Gordon Institute of Business Science, University of Pretoria. Retrieved from http://repository.up.ac.za/handle/2263/1818

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