The persuasive influence of marketing communication on Tshwane households' sustainable consumption of fresh produce
Marketing has been practised for years with the aim to encourage consumer spending through the promotion of goods as a means of acquiring status. This stimulation of needs has never been as effective as what marketers are achieving with modern marketing. Current consumer behaviour suggests that mark...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2263/50844 Brits, ES 2015, The persuasive influence of marketing communication on Tshwane households' sustainable consumption of fresh produce, MSc Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/50844> |