Big data adoption in SMMEs
Big data and the use of big data analytics is being adopted more frequently, especially in large organisations that have the resources to deploy it. Big data analytics is allowing businesses to optimise operations and gain deeper insights into their customers needs and behaviours. There is, however...
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| Language: | en |
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University of Pretoria
2016
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| Online Access: | http://hdl.handle.net/2263/52297 Potter, G 2015, Big data adoption in SMMEs. MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52297> |