Consumer intentions of purchasing luxury brands versus counterfeits in South Africa
The research paper investigates consumer intentions of purchasing authentic luxury brands versus counterfeit products in South Africa. The total sample in this study was 138 which consisted of both male and female participants. The sample consisted of individuals who lived in the Gauteng province an...
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University of Pretoria
2016
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| Online Access: | http://hdl.handle.net/2263/52318 Shunmugam, N 2015, Consumer intentions of purchasing luxury brands versus counterfeits in South Africa, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52318> |